cult Bootcamp
Branding
2023
cult Bootcamp is a 6-week weight loss program that combines group workouts and personalised nutrition guidance to guarantee 2-5 kgs of weight loss. I was responsible for defining a visual Identity for the program across physical and digital touchpoints, aiding its expansion across 200 fitness centers nationwide.
I developed a visual system built around the tape measure as a metaphor for progress and measurable change. The form was then abstracted and expanded into a flexible visual element, allowing the visual language to scale across digital and physical touchpoints.
cult Bootcamp is a 6-week weight loss program that combines group workouts and personalised nutrition guidance to guarantee 2-5 kgs of weight loss. I was responsible for defining a visual Identity for the program across physical and digital touchpoints, aiding its expansion across 200 fitness centers nationwide.
I developed a visual system built around the tape measure as a metaphor for progress and measurable change. The form was then abstracted and expanded into a flexible visual element, allowing the visual language to scale across digital and physical touchpoints.
