cult bootcamp
cult Bootcamp is a 6-week weight loss program that combines fun group workouts and personalised nutrition guidance to guarantee 2-5 kgs of weight loss. I was responsible for defining a visual Identity for the program, and extending it across platforms such as the cult.fit app, outdoor communication and merchandise offered to our members.
The challenge was to create a visual design that effectively sets it apart from other existing fitness programs while maintaining alignment with the overall cult.fit brand identity. By crafting a distinctive identity that complements the brand as a whole, the project aims to position cult Bootcamp as a standout and highly effective fitness program.
Scaling from 1 to 200 centres required integrating the bootcamp into the cult.fit app for a seamless user experience. I explored ways to enhance this experience by fostering a stronger sense of commitment and healthy competition among users, while ensuring they had a clear, real-time view of their progress throughout their weight-loss journey.
